In a crisis, words matter – but how you say them matters more.

When the pressure’s high, the spotlight’s on, and the room is tense, your voice becomes your leadership. Vocal training isn’t just for actors or broadcasters – it’s a strategic asset. And in a crisis, it could be your most powerful one.

Let’s break it down.

1. Your voice carries confidence – or fear
People don’t just hear what you say. They hear how sure you are.

A shaky voice? It signals uncertainty. A monotone? It says you’re disconnected. But a clear, steady, well-projected voice? That’s authority.

Vocal training helps you:
• Control your pace under pressure
• Project strength without shouting
• Eliminate verbal clutter like "um," "ah," and "you know"
• Land key messages with impact

This isn’t theatre. It’s communication that sticks.

2. Clarity cuts through the chaos
In crisis comms, your audience is overwhelmed, distracted, possibly angry.
They need clarity. Fast.

Vocal training teaches you how to:
• Use rhythm and pausing for clarity
• Emphasise the right words
• Breathe properly so you don’t run out of steam mid-sentence

Because the best message in the world will fail if it’s mumbled or rushed.

3. Your tone tells the real story
You might be saying, “Everything is under control” – but if your tone says panic, guess what people believe?

Your tone needs to align with your message. Vocal training sharpens your awareness of vocal tone so you can sound:
• Calm when others aren’t
• Empathetic without sounding weak
• Assertive without sounding aggressive

Tone is the bridge between words and trust.

4. Practice now, not during the storm
You can’t “wing” presence. You build it.

Vocal control takes rehearsal – just like your talking points. That’s why we integrate vocal coaching into all media and crisis training sessions.

If you want to be heard, believed, and respected in your next high-stakes moment, start by strengthening your voice.

5. Take the next step – get prepared now
Crisis doesn’t wait. The leaders who respond best are the ones who’ve already done the work.

If you’re ready to strengthen your voice and sharpen your presence under pressure, get in touch with The Comms Gurus to work with Chantelle Ormandy. We’ll help you prepare, rehearse and lead with clarity when it counts most.